Digital signage in the post-pandemic is what all businesses should not turn a blind eye. Reopening in the wake of the #COVID19 pandemic poses another setback of maintaining safety measures in all business operations. Doing this is how digital signage is very much needed for information, health, and safety measures dissemination.
While others seem to think it is too risky to invest in digital signage, especially when sales and revenues just start recovering, the global outlook for the industry, according to the research report, is expected to thrust its market to $26.3 billion by 2027. It means growing at a compound annual growth rate (CAGR) of 6.4% for 2019-2027 forecast (ResearchAndMarkets.com, 2020).*
This projection is attributed to the rapid growth in the number of businesses using digital signage products in commercial vertical, burgeoning digitization in emerging countries, and expanding technological advancements in display technology.
The rising number of smart cities contributes, as well, by introducing significant opportunities for the digital signage market, the research report said.
The post-COVID-19 pandemic is a continuation of safety and security measures saga, and businesses have to go along with the demands of time and necessity. The pandemic is a revealing situation that the future of content advertising is on the digital platform. Businesses should look at that as a new opportunity rather than an enemy in the ever-competitive market.
In the post-pandemic, adopting digital signage, be it indoor or outdoor, is a new way of winning the target market in the new normal market competition. You may ask why. Research shows that consumers prefer a brand that offers personalized customer experience.
Leverage the Capability of Analytics
Gone are the days that you manually count the number of customers entered your store. Digital signage can track the number of customers and automatically stopped counting once the capacity has been reached. Business managers and analysts can easily make business decisions with the aid of analytics.
Easily, Conveniently Update Information Display Real-Time
Up-to-date information provides an effective means to let our customers feel valuable and safe. Digital signage enables you to update your safety and security information campaigns—Easy. Convenient.
You can also make your information campaign, be it your company services or products, visually-rich and attention-grabbing in which you can customize it according to what is suited for today’s business settings.
You may also use digital signage for welcoming guests to your company. Create a welcoming vibe to your customers, or inform consumers about your company’s ins and outs in this post-COVID-19 pandemic.
Digital signage is that just so effective to deliver a winnable customer experience in the post-pandemic.
For offices, you can use digital signage for posting safety and health reminders more interactive.
You can also post real-time company policy updates and security protocols. Keep on reminding employees about their productivity by posting company KPIs on digital display more engaging.
Highlight Your Menu on Display
For bars, cafés, and restaurants, digital signage is best recommended. Not only can it reduce perceived wait time, but it can also create an enjoyable customer experience.
The survey says that 84% of customers expressed that watching content on digital display reduces perceived wait time (Partteam & Oemkiosks).**
Well, what is a perceived wait time, anyway? It is a subjective waiting time estimated by customers while waiting.
The digital menu display offers your menu dishes vibrant and more appetizing that captures customers’ attention. You can also customize your digital menu display by: (a) adding on-time promos and ad campaigns; or (b) inserting a third-party ad so you can maximize the profitability of digital signage.
You can achieve a 100% return on investment (ROI) in 7-12 months by up-selling and cross-selling high profit margin items through digital signage.
Boost Safety and Health Practices
Through digital signage, you can post polite reminders and health tips for your customers and consumers boosting your company brand by keeping safety and health awareness in post-pandemic.
Digital signage provides you more effective means to get your message across more interactive and engaging. This way, consumers tend to get attention to your brand.
As the survey shows, 90% of consumers prefer personalized branding, and 59% want to learn more about the product or brand that is seen on the digital display.
The immense opportunity of digital signage in profitability is what all businesses shouldn’t look past it now we are in post-pandemic.
The digital signage market and the advancing customer satisfaction level are what businesses should look into it. In marketing, you adapt or die. ▲
*Digital Signage Market by Product (Videowall, Kiosk, Menu boards, and Billboards) Component (Hardware (LCD, LED and OLED)), Services), Application, Industry Vertical (Retail, Hospitality, Entertainment, Transportation, Healthcare) – Global Forecast to 2027
**Partteam & Oemkiosks is the leader in the manufacture and development of multimedia kiosks and digital billboards.
Regel Javines is a former editor-in-chief of an official student publication in a state university. He has been blogging since 2011 writing news and opinion on various social issues; a stringer for already defunct Yahoo! Contributor Network and Allvoices.com. He is also a former content editor and proofreader for various book publishing companies and spent a short stint in The Manila Times as a Deskman for national and foreign business news. [See all his articles…]